Google Ads Management — Transparent Pricing for Idaho Businesses
Google Ads done right is one of the most powerful lead generation tools available to small businesses. Done wrong, it’s an expensive way to lose money. The difference is almost entirely in the quality of management. Our Google Ads programs are built around one thing: generating the maximum number of qualified leads from your advertising budget, period.
How Google Ads Management Pricing Works
Our management fee covers strategy, setup, ongoing optimization, and reporting. It does not include your ad spend, which goes directly to Google. We recommend minimum monthly ad budgets based on your market and competition, and we’ll tell you honestly if your budget isn’t sufficient to be competitive before you spend a dollar.
Google Ads Starter — From $697/Month Management Fee
Ideal for businesses spending $500–$2,000/month on ads. Includes initial campaign setup, keyword research, ad copy creation and testing, basic conversion tracking, and monthly performance reports. Best suited for simple, single-service campaigns in lower-competition markets.
Google Ads Growth — From $1,197/Month Management Fee
For businesses spending $2,000–$8,000/month on ads. Includes everything in Starter plus multi-campaign management, advanced audience targeting, remarketing campaigns, landing page recommendations, weekly bid optimizations, competitor monitoring, and biweekly performance calls.
Google Ads Authority — From $1,997/Month Management Fee
For businesses spending $8,000+/month on ads. Full-service campaign management across Search, Display, and Local Service Ads. Includes advanced conversion tracking and attribution modeling, custom audience development, A/B landing page testing, Performance Max campaigns, and dedicated campaign strategist access.
What Makes Our Google Ads Management Different
Most agencies set up your campaigns, collect their fee, and make minimal changes month-to-month. We treat your ad budget like it’s our own. We check campaigns weekly, test new ad variations constantly, pause poor performers quickly, and scale what’s working aggressively. Our average Google Ads client sees a 40–60% improvement in cost-per-lead within the first 90 days compared to their previous results.
Minimum Recommended Ad Budgets by Industry
Plumbing and HVAC in Boise metro: $2,000–$5,000/month. Legal services: $3,000–$10,000/month. Dental practices: $1,500–$4,000/month. Roofing: $2,500–$6,000/month. Home services outside Treasure Valley: $1,000–$3,000/month. These are recommendations based on what it takes to be competitive — we can work with smaller budgets, but we’ll be transparent about the limitations.